General Motors Entertains and Informs With Netflix About EVs

General Motors and Netflix are capitalizing on star power, movie magic, and fun while informing future customers about the benefits of EVs and their all-electric future with their one-minute spot, “EVs On Screen.”

At Eagle Ridge GM, in Coquitlam, located at 2595 Barnet Highway, you can visit the dealership every day of the week and speak to the sales team about ordering a Chevy Bolt EV or EUV.  Did you know that Coquitlam is a friendly EV community with several community charging stations that are placed throughout the municipality.

This is the latest in a progression that began in 2021, when GM launched the “Everybody In” campaign, informing us about their plan to lead an all-electric future, and invited us to join the movement. GM is now further ahead in its plan to electrify the automotive industry with their multi-vehicle EV platform, Ultium, for their whole EV line-up.

Netflix is joining GM in the new ad campaign and will increase the presence of EVs in Netflix-produced shows and films, where relevant, while also taking steps to enable more sustainable productions.

“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM Global Chief Marketing Officer Deborah Wahl. “Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends. We are united in creating a better, more sustainable future for our world as we bring everybody in on EVs.”

As a result of the partnership, Netflix is supporting and educating creators, helping them to better understand how EVs can complement and enhance their stories. Over the course of the next year, inspired by this partnership, GM EVs will be seen in select Netflix shows and films, including Love is Blind, Queer Eye and Unstable, which will feature the Chevrolet Bolt EUV, GMC HUMMER EV Pickup and Cadillac LYRIQ respectively.